A digital loyalty card for beauty and nail salons
A client who comes in for a fifteen-euro file and a client who books a ninety-euro treatment cannot both be worth one stamp. Beauty is the trade where the stamp card quietly teaches people that the card is arbitrary — which is why the recommendation here is different.
Recommended card · Points card
The reward structure that works here
Points, because the basket moves
Give a point per euro spent and the card stays proportional without anyone having to think about it. A points card also does something a stamp card cannot: it lets a client see a balance climbing after a big treatment, which is exactly the moment they are most receptive. Set the reward against a round number they can picture — two hundred points for twenty euros off works because the maths is visible. Keep the redemption something you choose rather than a cash discount, so the reward brings them back through the door instead of just costing you margin at the till.
What changes at the counter
Big treatments feel rewarded
The client who spends ninety euros sees ninety points land. On a stamp card they would have seen the same single mark as the fifteen-euro visit.
Rebooking prompts write themselves
"You are forty points from a treatment" is a specific, true thing to say at the desk, and the client can see it.
Quiet weeks have a lever
A push to members with a balance already climbing converts far better than an offer sent to everyone.
The honest objections
Points sound complicated to explain at the desk.
One sentence: a point for every euro, two hundred points is twenty euros off. The balance is on the card in the client's own wallet, so after the first visit nobody has to explain it again — they can see it. If you would still rather run stamps, you can; the card type is your choice and points is only what we would suggest.
I do not want to discount. My prices are my prices.
Then do not make the reward a discount. Redeem points against a specific add-on — a file, a mask, a brow tidy — which protects your list price entirely and still gives the client something they wanted. The card mechanic is the same either way.
Questions
Can I award bonus points for a first visit or a referral?
Yes. Automations can add points when someone joins, and the referral feature credits both the client who shared and the friend who joined.
Do points expire?
Not automatically. If you want a policy on that, say so in your card's terms — and be aware that in the EU an expiry a customer was not told about is a problem, not a detail.
Can each therapist see their own clients?
Staff each get a login for scanning. The customer list is per business, and reporting shows activity by location.
Turn regulars into members this week.
Start your first digital loyalty card with a 14-day free trial — or drop your email and we will send a two-minute setup walkthrough.
14-day free trial. No credit card needed.