A digital loyalty card for retail boutiques
Retail is the hardest of these trades to run a stamp card in: visits are occasional, baskets swing wildly, and a customer who spends three hundred euros once is worth more than one who spends fifteen euros four times. Points handle that. Stamps do not.
Recommended card · Points card
The reward structure that works here
A point per euro, redeemed in store
Points keep the card honest across a basket that moves by an order of magnitude. Make the reward spendable in the shop rather than a percentage off — fifteen euros to spend brings someone back through the door and usually out again with a larger basket, while fifteen percent off simply reduces the sale you were already making. Set the threshold where the return visit is worth more to you than the reward costs, and be prepared to move it once you have three months of data.
What changes at the counter
You learn who your best customers are
Not the ones who visit most — the ones who spend most. The customer list sorts by exactly that.
New stock reaches the right people
Message the members with the highest balances first. They are the ones who buy on the day.
The card is in the wallet, not the drawer
A plastic loyalty card is at home. A wallet pass is on the phone that is already in their hand at the till.
The honest objections
My customers only come in twice a year. Is a loyalty card pointless?
It changes what the card is for. At two visits a year it is not going to build a habit — but it is a permanent, opted-in channel to a customer who otherwise leaves no trace, and that is worth more in retail than in most trades. Judge it on whether your seasonal messages get opened, not on how many rewards get redeemed.
I do not want to hand over margin on full-price stock.
Then set the reward against a return visit rather than the current sale. A balance that only becomes spendable on a later visit costs you nothing on today's transaction and gives you a reason to make contact in three months.
Questions
Does this connect to my till system?
Not automatically — there is no POS integration and no public API yet, so points are added by scanning the customer's pass. For a single boutique that is a second at the till; for a chain that needs till-level automation, this is not the right fit today.
Can I export my customer list?
Yes, on the Premium plan, as CSV.
Can I run a card for my online shop too?
The card is designed around an in-person scan. Online orders can be credited manually, but there is no checkout integration, so a mostly-online business will get less out of this than a shop with a counter.
Turn regulars into members this week.
Start your first digital loyalty card with a 14-day free trial — or drop your email and we will send a two-minute setup walkthrough.
14-day free trial. No credit card needed.