Notes on loyalty, wallets and running a shop.

Short, practical pieces on digital loyalty cards, written for the person behind the counter rather than for a marketing department.

Published September 9, 2026
GDPR and loyalty cards: what a Belgian shop has to get right
A loyalty card creates a customer database, app or no app. Here are the six decisions to make before you enrol your first member, and the Belgian trap that has already cost a shopkeeper a fine.
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